Challenge

Affordable Solar makes it easy for homes and businesses of New Mexico to switch to solar energy. Specializing in the design, installation and maintenance of solar electric systems, they are the only company in the state to offer a solar lease program.

While realigning their service offerings, Affordable Solar needed a new website to quickly adapt to changing conditions and feature residential services apart from business and government solutions. Additionally, they needed to highlight their commitment to Santa Fe and Northern New Mexico with a dedicated solar consultant based in Santa Fe.

Solution

Working closely with the development team–several page layouts, design elements, typographic styles and a style guide were delivered for the website and lead capture landing page for the dedicated consultant based in Santa Fe.

The website has loads of rich content so we worked in phases to knock out each section and to meet the project schedule of 2-3 months. Site content was being drafted in tandem with the design phase so we used the wireframes to help inform and define the content strategy for each section, along with the layout of content elements.

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